Frequently asked questions


November 2017 – June 2018

➡️ Creation of Memories Travel DMC, a high-end agency in Myanmar - member of the Memories group.
Memories Group is currently the first and only tourism conglomerate in Myanmar listed on the Singapore Stock Exchange (STX). The group also owns many well-known companies such as Ballons Over Bagan, Ballons Over Inle, Ballon Safaris, Awei Metta (Yangon), Awei Pila (Mergui Archipelago), Hotel Suggati (Moulmein), Keinnara Hpa An, Keinnara Kayah, Burma Boating.

🔵 Responsible for the creation and the launch of the new international brand : Memories Travel DMC
◾️ Elaboration of the Strategic Plan and the Brand Image
◾️ Elaboration of the marketing and communication plan
◾️ Overall budgeting and definition of KPIs
◾️ Definition of targeted markets and commercial attack strategies
◾️ Opening of the representative office in Europe (Job interviews, legal aspect, HR...)
◾️ Creation of new relevant tours to the new brand (New brochure "Collection of Memories")
◾️ Elaboration and design of all necessary marketing documents for the sales force
◾️ Complete website creation (CMS, web-design, products, DNA...)
◾️ Development of the webmarketing strategy
◾️ Opening social networks and The Blog - Creating a media plan
◾️ Creation of newsletters and specific marketing operations
◾️ In charge of the business development with the office in Europe - Follow-up, sales calls, targets setting.
◾️ Preparation of international trade shows
◾️ In charge of new partnerships with Tour Operators and Agencies in Europe and Asia (offline and online)
◾️ Logistical implementation of the brand in Myanmar through the operational offices in Bagan, Inle Lake and Mandalay
◾️ Employee Training, Change Management
◾️ Implementation of monitoring, analysis and reporting tools
◾️ Direct report to the COO and CEO

🔵 Others - ongoing
◾️ Project manager for the Travelife certification
◾️ In charge of marketing partnerships with local partners
◾️ Contracting and supplier negotiation

ERP & BUSINESS DEVELOPMENT MANAGER - Phoenix Voyages Group (Myanmar)

June 2016 - June 2018

🔵 In charge of the implementation of the ERP Tourplan within the DMC
◾️ In charge of the tender process and contract negotiation
◾️ Global organization of the ERP implementation
◾️ Main training relay - in line with the Tourplan APAC HQ (Kuala Lumpur)
◾️ Creation of user guides by department and SOPs
◾️ Setting up a team of a 4-person (New Tourplan Department)
◾️ Creation of trainings and training of the teams (Contracting, Sales, Operations, Tourplan)
◾️ Monitoring and support for data entry (Database, PCM, Debtors, Creditors, Formats...)
◾️ Weekly fixes and improvements
◾️ Continuing training for new employees
◾️ Reporting and analysis to the GM
Software implemented in 12 months and 95% functional - 100% of employees trained.

🔵 Business Development Manager
◾️ Sourcing and identification of potential partners
◾️ Analysis and competitive intelligence
◾️ Contact and contractualization of partnerships with agencies and tour operators in Europe (offline and online)
◾️ In charge of IFTM and ITB exhibitions and their budgeting for Myanmar - Post event follow-up - mailing
◾️ In charge of customized productions for European partners
◾️ Rates and contracts negociation with local partners
◾️ Monitoring and reporting to GM

🔵 Production Coordinator
◾️ In charge of the general production - Myanmar destination
◾️ Creation of new circuits and modules
◾️ Update of the rates and conditions twice a year (green and high season)
◾️ Creation of upsellings
◾️ Creation of GIR/SIC for European markets
◾️ Hotel inspections and supplier negotiations (trekking, cruises, interview guide...)

🔵 Other specific tasks and projects available on request

SALES MANAGER - Phoenix Voyages Group (Myanmar)

June 2015 - June 2016

🔵 In charge of the Sales Department - International markets -
Direct Management & supervision of the Sales force (A team made of both expatriates and locals)

◾️Sales and markets developments for FIT- GIT and MICE
◾️Implementation of segmented markets strategies with S.M.A.R.T targets
◾️Major reorganization of the department to maximize the confirmation rate and the overall quality of service
◾️Product Management and creation of new/innovative tours-experiences
◾️KPIs analysis and reporting to MD / GM
◾️Training of the team on sales techniques + quality control and customer centric approach
◾️Suppliers inspections and selection
◾️Management of the VIP clients and FAM trips for key accounts
◾️Creation of different team buildings : Sales performance, Quality control and Excellence in customer service, Up selling / Cross selling
◾️Global clients assistance in the country
◾️Assistance of the operations team and local guides to solve any challenging situation on field
◾️Creation of different marketing supports and tools
◾️Control of invoicing and payments


February 2015 - April 2015

🔵 e-Travel Project Management
◾️ Creation of the new website (French and English)
◾️ Design, mapping, netlinking
◾️ Webmarketing Strategies SEM (SEA et SEO) / Adwords
◾️ Community management and optimization
◾️ Reporting/Statistics via Analytics and main dashboards
◾️ Creation of the mobile website

🔵 In charge of the B2B and the B2C Production
🔵 In charge of direct Sales (Tailor made requests and Series)
🔵 Regular Inspections


January 2014 - January 2015

➡️ Responsible for partnerships / business projects in the travel industry in different areas of expertise, both strategic and / or operational ⬅️

◾️Business Plan
◾️International/Local Business Development
◾️Global Web Strategy (website building, positioning, branding, SEM: SEO / SEA, netlinking, e-reputation, social networks and community management, monitoring, analysis and ROI)
◾️E-Distribution Strategies: B2B/B2C/B2B2C, channel partners, targets areas ...
◾️Contracting / negotiation strategies
◾️Pricing, Yield and Revenue Management (Accommodation, operators, distributors ...)
◾️Production /Product management strategies : packages, weekends, short stays, circuits/tours, combined, thematic products, niche segments ...
◾️MICE management
◾️Technological Recommendations for companies: CMS, CRS, Channel Manager, PMS, ◾️Production Tools, Analysis / Reporting, monitoring of activity ...
Tourism destinations Management: SWOT, Marketing heritage / resources for the attractiveness of destinations

🔵 Trainer / Instructor on Vocational Training activity of ESCAET
◾️ Long-term training: Vocational Aptitude Training for Travel Operators
◾️ Short and tailor-made training : "Production / Distribution in the Leisure Travel" (Tour Operators, Travel agencies, DMCs, Hotels...)
◾️ Organization of Web-Conferences
◾️ Press publications and Interviews

🔵 Trainer on the initial and continuing training : Bachelor (Bac +3) and MBA (Bac +5)
◾️ Destinations and regions of the world: "Les voyages du Jeudi" - Talk show
◾️Usage of social networks and community management: Facebook, Twitter, Google+, Blogger, Youtube, Pinterest

🔵 Head of Admissions
◾️ Speeches in high-schools of Tourism and Universities
◾️ Participation in student fairs
◾️ Conduct recruitment interviews
◾️ Online and Offline Communication and Promotion of the Business School

PROJECT COORDINATOR - Terre Cambodge DMC (Cambodia)

April 2013 – November 2013

🔵 Establishment and implementation of a global management tool for the internal activity of the DMC
ERP-PGI: Production - Quote - Reservation - Marketing - Logistics - Accounting
◾️ Overall brainstorming on the optimization of the business activity and its strategic departments
◾️ Redesign of the documents used by each service to optimize the 1st beta version
◾️ Development of databases : paperless contracts and local agreements
◾️ Nomenclatures attribution on each data in the databases
◾️ Development of technical links between the different departments
◾️ Design of the overall system architecture
◾️ Tests throughout the development
◾️ Technical development and implementation of the tool on internal servers

🔵 Integration of new solutions to optimize the new tool
◾️ Creation of a single entry point into the tool, feeding the different departments of the DMC
◾️ Re-design of the program with libraries (text, pictures)
◾️ Creation of a costs control system, margin and profit calculation
◾️ Optimization of existing process for the reservation department
◾️ Integration of customer billing tool for the accounting department

Tests, technical readjustments, measuring ROI, Change Management and training employees to use the new tool.

🔵 Others Missions
◾️ Web marketing strategy of the DMC
◾️ Social Network optimization of the DMC
◾️ Creating content and marketing tools (newsletters, videos, flyers, mailings ...)
◾️ Marketing missions with Lonely Planet, Routard, Lonely Planet, press articles ...
◾️ Management of new contracts with distribution partners (portals B2B2C, news OTAs ...)
◾️ Commercial support for IFTM Top Resa 2013 (International Tourism Trade in Paris)


May 2012 – September 2012

🔵 Creation, development and implementation of the company's web marketing strategy
◾️ Optimization of the website (architecture, tags, content ...) via the HTML back office
◾️ Setting up SEO and SEM strategies, netlinking
◾️ Optimization and monitoring of web-strategies via Analytics, Adwords, Trends, Webmaster Tools ...
◾️ Readjustment and rehabilitation of the e-reputation with a CRM/e-CRM strategy
◾️ Creation of the Social Network of DMC (Facebook, Google+, Twitter, Linkedin, Viadeo, and MytourMag Youtube channel) and establishment of a community management strategy

🔵 Optimization and development of distribution channels B2C / B2B / B2B2C
◾️ Business development by expanding distribution to new markets with new distributors and travel companies (Tour operators, OTAs, Start-ups...)

🔵 Miscellaneous
◾️ In charge of the tailor made tours due to the increase of B2C requests from the website
◾️ Creation of the first Flash sale with a major international OTA: VoyagePrivé.com.
◾️ Partners inspections
◾️ Survey tours


June 2011 – September 2011

🔵 Assistant Product Manager on Long Haul Destinations - Production Department at VOYAGEPRIVE.COM (Online global leader in high standard flash sales)

◾️ Inventory Management via the back office and reporting tools
-> trading and negotiation with airlines (seats), hotels (rooms), residences (villas), cruise lines (cabins), tour operators (packages), DMC (tailor-made tours ...
◾️ Management of the Benchmarking activity with our web support team in Romania
◾️ Publication of flash sales reports to suppliers
◾️ Management of the stop sales alerts


January 2010 - February 2010

🔵 Assistant to Managing Director at AZUR PLANET MICE
► DMC specialized in corporate events and incentive trips (MICE) in the PACA region (Provence Alpes Côte d'Azur)

◾️ Collaboration with over 500 suppliers (hotels, restaurants, activity providers, casinos...)
◾️ Communication (phoning, mailing, conferences)
◾️ Networking Events
◾️ Customer Relationship Management
◾️ Preparation and participation to the CSR PACA Awards

TRAVEL AGENT - Jet Tours - Thomas Cook Group (France)

4 months (2008 - 2009)

🔵 Travel Agent - Jet Tours - "La Route des îles"
◾️ Customer sales calls
◾️ Sales
◾️ Quotes
◾️Communication (Mailing, phoning, Street Marketing)
◾️ CRM

COUNTRY MANAGER - Memories Travel + Phoenix Voyages Group (Myanmar)

June 2018 - December 2018 General management of the DMC for the 2 agencies : Memories Travel / Phoenix Voyages (Myanmar branch). Job description available on request.

BUSINESS DEVELOPMENT & MARKETPLACES MANAGER - Easia Travel (Vietnam/Cambodia/Laos/Thailand/Myanmar)

January 2019 - Present
Working destinations covered : Myanmar, Thailand, Vietnam, Laos, Cambodia Markets : Europe, North America, South America, Australia-NZ Job description available on request.